LIFECOR®, Inc. needed a trade show booth that would stand out among the trade show booths of multi-billion dollar pharmaceutical companies. Brady Communications was commissioned to display LIFECOR's LifeVest™ system in a visually appealing manner, follow our established brand guidelines and make physicians to stop and want to learn more. We designed a new backdrop to cost-effectively fit their existing 10-foot booth, integrating the new brand look and feel. We also ordered clear mannequins to better display the product and designed a "banner roll up" to further generate attention, showcasing the product and the "world's first wearable defibrillator" tagline.
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