Brady Communications was tasked with developing labels for a new line of Olympic Stain and Wood Protectors that would be exclusively sold at Lowes. The basis for design was to maximize the Olympic Brand and enhance shelf presence for two market groupings, Mid-Line and High-End. Large, brightly colored logos simulate foil stamping by using gradations. Warm background colors on the Mid-Line and rich metallic background colors on the High-End are varied for each type of stain to easily distinguish their differences on-shelf. All of the elements combine to produce a clean, simple packaging presence that exudes quality and heritage.
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